11/13/25 04:47:00
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11/13 16:46 CST Colorado AD Rick George, who hired Deion Sanders, to step down
at end of academic year
Colorado AD Rick George, who hired Deion Sanders, to step down at end of
academic year
By PAT GRAHAM
AP Sports Writer
DENVER (AP) --- Rick George, the athletic director at Colorado who hired
football coach Deion Sanders, is stepping away from his role at the end of the
academic year.
The university announced his decision Thursday with the football team on a bye
week. George plans to move into an advisory role to the chancellor and serve as
director of athletics emeritus. He will help raise money for the department.
George was brought on as Colorado's athletic director in July 2013. One of his
biggest moves was in December 2022 when he hired Sanders, the former NFL star
known as Coach Prime, who has revitalized a downtrodden football program.
George also oversaw the transition of the school from the Pac-12 Conference
back to the Big 12.
"After considerable thought and discussions with my family dating back to last
spring, I have decided it is time for new leadership to guide the department,"
George said in a statement. "I look forward to doing everything I can to ensure
a smooth transition. I also wanted to time my announcement so that I could
support Coach Prime and our football team this season, which I'm looking
forward to continuing in my new role.
George lured Sanders to Boulder from Jackson State --- and the Folsom Field
stands have been packed ever since. The Buffaloes are regulars on major
networks, too. Colorado is 16-19 since Sanders took over, including 3-7 this
season.
The ties to the football team run deep for George. He started his career at
Colorado in 1987, when the late head coach Bill McCartney appointed him
recruiting coordinator. George was promoted to assistant athletic director for
football operations after the Buffs finished the 1989 regular season (they
later lost to Notre Dame in the Orange Bowl). The next season, Colorado beat
Notre Dame in the Orange Bowl to earn its only national championship in
football.
Soon after, George went to Vanderbilt as the associate athletic director for
external operations. He followed that by working with the PGA Tour and later
worked in the front office with the Texas Rangers before returning to Colorado
as its athletic director.
In addition bringing in Sanders, George hired women's basketball coach JR
Payne, who has guided the team to at least 20 wins in four straight seasons.
Under George's watch, the Buffaloes won national titles in skiing (2015, 2024),
men's cross country (2014) and women's cross country (2018). He also served on
several NCAA committees.
"The University of Colorado is a special place, and I'll always cherish the
incredible relationships I've made during my time here in Boulder," George said.
On campus, George oversaw the construction of the UCHealth Champions Center by
raising $100 million for the venture. The center is home to the athletics
administration, football program, Olympic sports and Colorado's sports medicine
and performance center.
"He has brought his considerable business acumen to an increasingly complex
collegiate sports environment," Colorado president Todd Saliman said. "His
impact will be felt for years to come."
___
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