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08/18 11:31 CDT ESPN co-founder Bill Rasmussen dies at 93 from the effects of
Parkinson's disease
ESPN co-founder Bill Rasmussen dies at 93 from the effects of Parkinson's
disease
LAND O' LAKES, Fla. (AP) --- Bill Rasmussen, who co-founded ESPN in 1979 after
being fired from a public relations job in the World Hockey Association, died
Tuesday. He was 93.
ESPN historian Mike Soltys said Rasmussen died at his Florida home from the
effects of Parkinson's disease. Rasmussen announced in 2019 that he had been
diagnosed with the degenerative disease in 2014.
"Bill was a remarkable man --- a visionary and an innovator who conceived the
idea of a network entirely devoted to sports," ESPN chairman Jimmy Pitaro said
in a statement. "Quite simply, none of us would be here today if it wasn't for
Bill's passion and all the hard work and entrepreneurial spirit he put into
building ESPN in the late 1970s --- key aspects of our company culture that
still carry on to this day."
Rasmussen and his son Scott came up with the idea of a network carrying sports
around the clock, and it would revolutionize Americans' TV-watching habits. But
the pair didn't stick around long. They were forced out after only a year by
ESPN majority owner Getty Oil.
Bill Rasmussen's original idea was a cable channel covering only Connecticut
sports. Many cable operators in the state were skeptical, but someone suggested
buying satellite time to reach a national audience.
ESPN was launched on Sept. 7, 1979. George Grande welcomed viewers to the first
"SportsCenter" broadcast before the network's first live event, a slow-pitch
softball game between the Kentucky Bourbons and the Milwaukee Schlitz.
"In those days, we didn't know if we'd last four weeks, four years, let alone
40-some, but we knew it was special," Grande said. "Bottom line was Bill
Rasmussen was the true pervader of the original American dream, and he gave us
all something very special that we still have today."
The Rasmussens secured financial backing from Getty Oil and a rights deal with
the NCAA, and built a studio in Bristol, Connecticut, still under construction
when ESPN went on the air.
The Getty investment and the deal with the NCAA occurred on the same day.
"When someone tells you you can't do something, you want to prove them wrong,"
Bill Rasmussen said. "Many, many people told us there wasn't enough sports to
do a 24-hour channel. I didn't argue with anybody. I just thought they were
wrong and I was right."
When the Rasmussens were forced out of ESPN in 1980, Getty owned 85% of the
network. Texaco, which had acquired Getty, sold its interest in ESPN to ABC in
1984.
Bill Rasmussen and ESPN were estranged until 1999, when company executives
invited him to the 20th anniversary celebration. Since then, he has been
embraced and recognized for his vision of creating an all-sports network. He
toured the country in 2019 for the 40th anniversary and gave speeches at Walt
Disney Co. and ESPN events.
"Bill was our George Washington and a good friend," said veteran anchor Chris
Berman, who joined ESPN three weeks after the network launched in 1979. "He was
such a grateful person and every sports fan can be grateful for Bill. He wasn't
a glass half-full guy; his glass was always overflowing with optimism. He
greeted everyone with a smile and we can all smile knowing Bill's legacy."
Born in Chicago, Rasmussen earned degrees from DePauw University in Indiana and
Rutgers University and served in the Air Force. He started an advertising
services business, then worked in radio and television as a broadcaster during
the 1960s.
He was hired in 1974 as public relations director for the WHA's New England
Whalers in Hartford, Connecticut. The team's entire front office was fired in
1978, and Rasmussen soon turned his attention to brainstorming with his son on
the creation of sports on cable TV with the help of a $9,000 credit card
advance.
"There was a whole lot of chutzpah and a whole lot of vision, and they're maxed
out on their credit cards. It's the American dream," said Bob Ley, one of the
network's original anchors.
Rasmussen was inducted into the Sports Broadcasting Hall of Fame in 2025.
Rasmussen was predeceased by his wife of 56 years, Lois, in 2011 and is
survived by two sons, Scott Rasmussen and his wife, Laura, and Glenn Rasmussen,
daughter Lynn Van Hollebeke and her husband, Louie, seven grandchildren, one
great-grandson and one great-granddaughter. In addition to his wife, Bill was
predeceased by his brothers Robert and Donald Rasmussen, sister Vivien and a
grandson.
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