05/28/26 02:44:00
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05/28 14:43 CDT Policy shaper Cody Campbell asks college sports leaders to give
bipartisan fix-it bill a chance
Policy shaper Cody Campbell asks college sports leaders to give bipartisan
fix-it bill a chance
By EDDIE PELLS
AP National Writer
An architect of the Senate bill that proposes to solve problems engulfing
college sports says he heard the criticism right away, along with conversations
of breakaway conferences and collective bargaining as ways to combat the
industry's ever-spiraling spending.
Cody Campbell's response to that talk: You broke it, we're trying to fix it.
"My take is, it's pretty rich for these people who created the problem in the
first place to say that all of the sudden, they have the solution to the
problem," he said.
The billionaire head of the Texas Tech board of regents spoke to The Associated
Press on Thursday, a day after Sens. Ted Cruz, R-Texas, and Maria Cantwell,
D-Wash., presented a bipartisan bill they hope can put teeth behind a lot of
rules already in place to guide college sports through its multibillion-dollar
metamorphosis.
While leaders of conferences and the NCAA said they would review the bill to
decide whether to support it, critics emerged almost as quickly. Among them
were Sen. Chris Murphy, D-Conn., who wants more limits on coaching salaries;
and Reps. Tim Walberg, R-Mich., and Brett Guthrie, R-Ky., who want to see
language that outlaws athletes from becoming employees of the schools.
A players group also expressed skepticism and the AP spoke to experts who
predicted the bill would face a tough climb to get 60 votes in the Senate and a
majority in the House.
"It's turning back the clock two to three years, and I don't think that's
realistic," said Michael LeRoy, a labor and sports law professor at Illinois,
speaking to the realities of how much more expensive payrolls have become since
name, image and likeness payments became allowable. "Players are getting paid
in the millions of dollars. The underlying premise is to get a more uniform
ceiling. That certainly is needed, but collective bargaining would do that."
Schools have used third-party NIL deals to blow past the $20.5 million in
revenue sharing that some envisioned as a "salary cap" when terms of the
lawsuit settlement that set rules for college sports were approved.
Bill could address issues that trigger growing calls for collective
bargaining
The spiraling spending has led some big names, including Tennessee athletic
director Danny White, to suggest a collective-bargaining agreement between
players and --- schools? leagues? the NCAA? --- could solve problems by
bringing cost certainty to the industry while also giving it the antitrust
protection it so desperately seeks.
It could also open the door to athletes becoming employees of the schools,
which many view as a backbreaking financial burden that would invite the demise
of Olympic and women's sports in college, and maybe football and basketball
themselves.
Campbell, who was part of a group formed by President Donald Trump to tackle
problems in college sports and has long been a strong voice in trying to shape
its next chapter, says the Cruz-Cantwell bill provides many of the same
benefits as collective bargaining, including limited antitrust protection.
"We created something that could actually be passable on a bipartisan basis,"
Campbell said. "And while it's not perfect, and it never will be, there are
many, many good elements in it. I think that college sports should be
universally pleased with the outcome."
Campbell said he views one of the bill's most divisive elements --- a provision
that would provide conferences the option to pool their media rights --- not as
a threat but as a genuine option for the leagues. The Southeastern and Big Ten
Conferences are against media pooling, arguing that the numbers don't add up.
Campbell said the proposal addresses long-running concerns about out-of-control
coaches salaries but also suggested the language in the 111-page bill could be
amended to make the legislation even tougher.
He said it gives the year-old College Sports Commission the legal authority to
approve and reject third-party NIL deals and would shield it from lawsuits that
could come under the current system.
Campbell also said he has little time for the increasing conversation coming
out of the SEC --- headlined by Georgia president Jere Morehead and its
football coach, Kirby Smart --- that suggests those leagues might be better off
splitting away from the system completely, making their own rules and playing
games among themselves.
"If this was the solution, why didn't they come up with it over the last
several decades as this thing started to crumble?" Campbell said. "If you
created this mess, I don't see how you can stand up and say you're the one
who's going to fix it."
Despite bipartisan nature, bill faces an uphill climb
The AP spoke to a handful of legal experts familiar with college sports, none
of whom predicted an easy road for the Cruz-Cantwell bill.
"It might be trying to bite off too much at this point to get passed this
year," sports attorney Mit Winter said.
Cantwell acknowledged to the AP in an interview that she knows despite its
bipartisan nature, the bill is hardly a slam-dunk to pass.
Among those who gathered with Campbell to help draft the legislation were
Condoleeza Rice, Yankees President Randy Levine and Gerry Cardinale of the
private-equity group Redbird Capital. It was a group, according to a Yahoo
Sports report, that SEC commissioner Greg Sankey was referencing when he said
"it's interesting in Washington where the voices of influence come from."
Campbell, however, views it as a smart group that doesn't have as many
conflicting interests as the leagues and NCAA themselves.
"And if we can't get it done," he said, "then they can have their way and let
chaos continue to persist."
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AP Sports Writer Eric Olson contributed to this report.
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AP sports: https://apnews.com/hub/sports
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