12/09/25 07:13:00
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12/09 07:12 CST Vermont rescue team sees surge in calls as social media lures
skiers into danger
Vermont rescue team sees surge in calls as social media lures skiers into danger
By AMANDA SWINHART
Associated Press
STOWE, Vt. (AP) --- A rescue team that covers Vermont's tallest mountain has
been responding to calls in the area for decades, but in the last few years,
the organization has seen an alarming rise in calls from inexperienced skiers.
Influenced by social media videos of skiers chasing fresh powder tracks in the
backcountry, people are increasingly skiing out of bounds, finding themselves
lost in the woods and in need of rescue.
On Nov. 29, Stowe Mountain Rescue responded to a 911 call from a skier and
snowboarder lost in the woods on Mount Mansfield. The two 19-year-olds had
decided to drive up from New York to ski in the backcountry outside Stowe
Mountain Resort after seeing videos of others doing so on social media,
according to the rescue team.
"They referenced a TikTok video which had influenced them," Stowe Mountain
Rescue chief Jon Wehse said. "These people are unprepared, they're
ill-equipped, they're not in the right shape and they have no spatial awareness
of where they are on the mountain, so it causes a problem very quickly."
Stowe Mountain Rescue now sees around eight missions to help groups of lost
skiers per season, up from around three such calls only five years ago, and
that doesn't include rescues by Mount Mansfield Ski Patrol in bounds at the
resort.
With Vermont already seeing record snowfall this winter, many ski resorts
opened early for the season, which has only exacerbated the problem, Wehse said.
"We have intermediate skiers that have no business being in the backcountry,"
he said.
Another problem, Wehse said, is that skiers are getting off the lift at Stowe
and blindly following tracks left behind by other skiers that are taking them
out of the ski boundary and into areas where they can no longer navigate back
to the resort.
In a social media post, Stowe Mountain Rescue urged inexperienced skiers to
simply stay on the trails.
"Keep in mind that those tracks you see in front of you might just be from
Stowe Mountain Rescue's last subject," the crew cautioned.
A lifelong skier, Wehse understands the pull to find fresh snow, but says there
are ways to ski other areas on the mountain more safely.
"I love social media, I love watching the videos myself. However, what I would
urge everyone to do is to learn how to do this carefully. The best place to
start is in bounds."
Looking for ways to address the response to social media videos of "whooping
skiers in knee-deep powder," Stowe Mountain Rescue is considering the source.
The crew plans to create social media posts teaching skiers and riders how to
enjoy the backcountry responsibly.
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